a culinary creative company
ATLANTA | NEW YORK CITY
Inspiring Reaction - one dish, one story, one inspired cook at a time.
•
Inspiring Reaction - one dish, one story, one inspired cook at a time. •
by hands & by heat
Maillard. Inspiring Reaction.Maillard Creative is a culinary creative company specializing in strategic content production and storytelling for food brands, chefs, and creatives.
We partner with passionate culinarians to craft compelling narratives that resonate with home cooks and transform audiences into loyal customers.
Our tailored services in video production, recipe development, and content marketing empower brands to forge meaningful connections and inspire culinary exploration— one mouthwatering story at a time.
Courtnee Futch, FounderA career chef with a passion for creative home cooking.
I’ve built my career using recipes to tell playful, relatable, and vulnerable stories.
My journey in culinary entrepreneurship has been exhilarating and scrappy. From learning to bake at age 8 to high school culinary team to founding ThunderCakes Bakery during my freshman year at Syracuse University... I have always held a “get in the kitchen and try it” approach. After earning my Masters in Entrepreneurship, I went off to study savory cuisine and mixology in France.
Upon my return, I launched a robust career as a Brand Marketer for industry giants like HelloFresh, BlueApron, and Uber Eats. And when I wasn’t at my laptop, I was at the stove, launching The Spred Catering Co. In the evenings and on weekends, I was curating dining experiences across NYC, which earned my first feature on Glamour's YouTube channel. It was my incredible experience with creative private catering that inspired my 2020 debut cookbook, "Early Enough," which demystifies brunch with 101 vibrant dishes and cocktail pairings, and is a love letter to gathering community over more than french toast.
Since then, I’ve been balancing my creative culinary endeavors with my corporate work, producing engaging culinary content for brands such as Haven's Kitchen, Food Network and Bon Appétit. Today, I craft content for the home cook, empowering them to confidently navigate the kitchen and beyond. With a commitment to celebration and representation, I invite others to join me on a journey of exploration, laughter, and self-discovery, both in and out of the kitchen.
our values
At Maillard Creative, we believe in the power of food to connect, inspire, and transform. We're driven by an unwavering passion for culinary storytelling that bridges the gap between brands and home kitchens. Our core values are:
Joy: We infuse every project with the genuine excitement and pleasure that food brings to life.
Unpretentiousness: We embrace the raw, unpolished beauty of real culinary experiences.
Inclusivity: We celebrate diverse voices and make culinary creativity accessible to all.
Curiosity: We constantly push boundaries, blending culinary art with cutting-edge content creation.
Empowerment: We equip both brands and individuals with the tools and confidence to tell their unique food stories.
what’s cooking
